No Point Building a Site if No One Finds it When They Search Google

If I build it they will come, Right?

 

Just because you build a website doesn't mean you will all of a sudden come up in the search results when people search for your product or service. Any of you that have an exciting site most likely have already experienced first hand how hard it is to be found in basic search queries.

That's why during the planning phase of a website your SEO strategy must be completely entwined with what your building. From how the site is structured down to the words you use to communicate to your site visitors. And even then, done right you've only completed about half the battle. Once the site is fully optimized and you've got all the right elements in place to please the "Google Gods", there's a great deal of work that needs to take place off-site to build your authority and ranking.

Research is a huge component to everything we do, but it's even more imperative for a solid SEO strategy. Keyword research, user engagement research, competitive analysis are just a few things that go into the planning portion of your SEO plan. Understanding what the competition is doing and what keywords are hotter than others doesn't just mean search numbers. We often look at quick wins in niche aspects of your market where you can get ahead without having to spend as much time and money ranking for more competitive terms.

So as you can image, SEO optimized content is really important. It's extremely important to have a content syndication roll-out calendar determined for the year so new content that matters to your audience is constantly added to your site. This is where a great blog strategy comes in, press releases and social media can be a huge benefit.

The biggest thing to remember when doing SEO is that the work never ends. You need to look at it like running ads. As soon as you stop the ad you stop the leads. Same is the case when building and maintaining your ranking.

Above all else, we complete only ethical SEO practices and procedures. This is an extremely important aspect of our business. It takes time to increase your ranking and a staggering amount of tactics that all work together.

 

But Google, as well as other search engines, want to provide the most authentic content they can to their users. They don't want people manipulating the system as that jeopardizes their ability to do that. As a result, they are constantly working to foil those sites and companies out there that are trying to beat the system.

This is important because non-ethical practices yield results much quicker. But you run the risk of losing everything you have gained while being in jeopardy of actually getting penalized by the Google Gods. Google is constantly changing their algorithm to battle the SEO cheaters, so you never know when you could drop due to not playing fair.

Our philosophy is, PLAY NICE and you will win in the end. If you're seeing an increase in your business ranking, more leads coming in and positive value added to your business, you're on the right track and you'll get where you want to go. Without sweating every night if an update will ruin it all.

We help with all of this, but some key things we'll work with you on are:

  • We'll work to from our research to develop the right approach and identify the low hanging fruit we can target first for quick wins while we work a long term strategy as well.
  • We'll develop or help you create amazing SEO optimized content for your site and continued communication.
  • We'll develop a solid landing page strategy rolled out over time in key locations that make sense for your business
  • We'll develop unique content for those landing pages
  • We'll help manage your Adwords campaign to boost your ranking at the beginning
  • We'll  put together the right offsite strategy, initiate link building, local citations, social signals and develop partnerships for content sharing on high authority sites etc...
  • Best and most important part, monitor and track results, this is a game of constant tweaking and monitoring and tweaking some more.

 


Get in Touch With Us SEO (Search Engine Optimization)

We love showing you what we can do and what we've done for other companies. Since everything is strategy based and tailored to your  business and it's unique needs - best thing to do is talk to us directly.

What Our Clients Are Saying


Christine really knows her stuff!!! She has so much experience and knowledge in her field. She's fast, effective, and will get the job done right. I wouldn't trust anyone else and give refresh marketing 5 stars!!
Michelle Ellingson
Alberta Health Services
April 11, 2017
Christine @ Refresh Marketing and her team have been invaluable in launching my business with creation of top notch website and the marketing skills. She is open to incorporating our ideas into the ones she gives and working with other valuable business that will make Synastry Solutions a premier software solutions provider. We look forward to long lasting relationship that mutually benefits not only us but our clients as well.
Kenny Wong
Owner, COO  - Synastry Solutions
March 20, 2017
Super impressed! Very creative and professional. They definitely know their stuff!
Douglas Brett
Owner COO
March 23, 2017
I have worked with Christine and different members of the Refresh Marketing Team for about 4 years now. It's crazy to see the things they have done for my business. In a poor economy, where other shops are shutting their doors, I'm actually growing my customer base. I've seen a steady 20% growth over the last year alone at least. Best part is in my slow season they've helped me with a customer outreach campaign that has now for 4 years in a row turned my bottom line from in the red to in the black. These guys are great! Christine is professional and knows what she is talking about. You won't go wrong working with them.
Carlos Reyes
February 16, 2017